Blog 2: Asad Horticulture – A Model for Sustainable Farming and Global Trade
In a world increasingly focused on sustainability, Asad Horticulture stands out as a prime example of how farming can be both profitable and environmentally responsible. Founded by Mohammad Asaduzzaman, the company integrates modern practices, sustainability, and global trade into its daily operations.
Blog 2: Asad Horticulture – A Model for Sustainable Farming and Global Trade
Introduction
In a world increasingly focused on sustainability, Asad Horticulture stands out as a prime example of how farming can be both profitable and environmentally responsible. Founded by Mohammad Asaduzzaman, the company integrates modern practices, sustainability, and global trade into its daily operations.
The Foundation – Asad Horticulture 2013 Ltd
The company’s roots began with one orchard. Today, Asad Horticulture 2013 Ltd oversees three orchards, implementing sustainable farming practices like:
Eco-friendly pest control
Efficient irrigation systems
Advanced canopy management
Soil health monitoring
These measures ensure that every fruit harvested meets international quality standards while safeguarding the environment.
Diversification into Agribusiness
Recognizing that farming extends beyond cultivation, Asad diversified into two additional companies:
Asad Horticulture 2018 Ltd (Atlantic Tractors): Importing and distributing agricultural machinery.
Spray Master Ltd: Providing professional horticultural spraying services to ensure plant health.
This ecosystem approach makes Asad Horticulture a self-sufficient enterprise, managing everything from planting to harvesting, machinery to pest control.
Workforce & Community Engagement
With 50 employees, Asad Horticulture emphasizes training, safety, and empowerment. The company contributes to local livelihoods while setting an example of ethical workforce management.
Exporting Excellence
Asad Horticulture exports Grade A & B kiwifruits to premium markets in Europe, North America, and Asia. This not only contributes to New Zealand’s economy but also strengthens its reputation as a global leader in horticulture.
Local Benefits
Not all fruits meet international cosmetic standards. Instead of wasting them, Asad Horticulture supplies Grade C kiwifruits locally at around NZD $8/kg, ensuring affordability for everyday New Zealanders.
Sustainability in Action
The company’s long-term goals include:
Expanding orchards sustainably.
Scaling eco-friendly spraying services.
Reducing carbon footprint in farming operations.
Mentoring young and immigrant farmers.
Conclusion
Asad Horticulture proves that sustainability and profitability can coexist. By blending innovation with eco-conscious farming, the company serves as a model for the future of agriculture.
